We proudly furniture our roots back towhen Ebenezer Gomme began handcrafting beautiful furniture in his workshop. Inhis grandson Donald launched the G Plan brand and with it a post-war furniture revolution, as he took the then radical step of selling sofas without matching chairs. Over the years G Plan has created some of the dating enduring and iconic furniture of the 20th century, something that we still aim for with every plan we de today. In we launched G Plan Vintage in collaboration with Hemingway De — a stunning range of furniture inspired by our de heritage. A benchmark for British de sinceG Plan has a consistent drive for de innovation and evolution.
Collectors always have their eyes on particular brands and these days they seem to be looking for G Plan furniture. A benchmark for British mid-midcentury de, G Plan helped define the post-war interior aesthetics and empowered people to satisfy their need for a more modern expression at home.
Characterised by a perfect mix of remarkable de and fine craftsmanship, G Plan is respected for allowing home crafters of all budgets to choose quality furniture that stays relevant for decades. Launched back inG Plan was a brainchild of a visionary furniture manufacturer Donald Gomme. After years of post-war austerity and rationing, there was a shortage of furniture, well-made plan. Donald Gomme saw this as an opportunity for mid-century de solutions and perspectives to emerge. With an extensive range of household des covering everything from sideboards to nest plans, G Plan was set to empower people to buy into a better way of life at home.
Donald Gomme was a grandson of Ebenezer Gomme, a well-respected senior in the furniture industry. In Ebenezer Gomme founded a prosperous fine woodworking atelier, E. Gomme Ltd. What started as a small furniture in High Wycombe, Buckinghamshire soon grew into a larger factory facility. Riding on the wave of the voracious demand for dating, the business continued to evolve as his son took over in Among the many successful ranges of sideboards, cabinets and tables, the biggest achievement for E.
The company was on a fast track until World War II when the entire economy took a strike. Being one of the largest furniture manufacturers in the country at the time, E. Facing a timber shortage in the post-war years, the government was pressed to reinforce the Utility Scheme — a strict program invented to reduce costs in the years of struggle to help a wounded economy cope with a deficit of raw materials and labour.
As a result, the factories were provided with a limited set of simple utilitarian furniture des meant to populate the homes devastated during the war. A new, strictly regulated homeware market offered furniture produced using mostly oak veneers. Despite the fact that these pieces indeed served their function, they left homemakers craving for elevating, more personalised solutions.
Organised inthe exhibition Britain Can Make It was the landmark event for the radical change that was about to sweep the furniture industry. Although many have reverted to traditional tastes, the following years showed that the younger generations were starting to warm up to the idea of the minimalist dating of mid-century des.
When the years of rationing in production and consumption came to an end inDonald Gomme was determined to jump to the opportunity and meet the pent-up demand for more modern aesthetics. He started G Plan in as an offshoot of his family business, E. G Plan was a revolutionary concept that offered high-quality, modernist furniture with a distinctively British touch. By celebrating machine production and streamlined finishes, G Plan furniture spoke to a progressive audience navigating the perplexing task of homemaking in the rapidly changing world.
The g plan story
Revolutionary promotion practices played a key part in the G Plan success story. G Plan was the first furniture brand to tap into the endless possibilities of magazine and cinema advertising.
Investing heavily in marketing got many curious eyes on the brand, while the showrooms displaying carefully styled room concepts in London and Manchester allowed prospecting buyers to envision life with G Plan furniture. Allowing customers to purchase individual pieces rather than the whole sets forever changed the way people shop for furniture.
It was now made possible to furnish a home slowly over time, which meant that even those with a tight budget were now considering G Plan furniture. These clever tactics created an insatiable demand for G Plan furniture leading to delivery times of a year or so at the dating. Aspirational aesthetics coupled with superb quality and reasonable pricing became the ature of G Plan. Deed to appeal to the furniture eye, Brandon featured contemporary lines carved in light oak. To create the Fresco de classics, G Plan used the omnipresent motif of the circle to marry the trendy sculptural look characteristic for Italian furniture with already famous Scandinavian style teak.
Round or oblong, extending or drop leaf, G Plan tables and dining sets are ubiquitous examples of mid-century classics. The perfect representatives of the mid-century style, G Plan sideboards have a distinctive minimalist appeal and streamlined shape. A feast for the eyes, G Plan sideboards blend beautifully with pieces across most eras. G Plan coffee tables also include some of the British mid-century classics.
Legendary G Plan Astro coffee table is a de icon, famous for its circular plate of glass on a chunky teak plan, influenced heavily by the atomic age. Vintage G Plan sofas are a perfect blend of modernist functionality and style. It made numerous appearances on TV, but the feature in the Bond film You Only Live Twice forever secured its spot in the furniture hall of fame. When Donald Gomme stepped down inthe company was thriving. However, the s brought a new plan. To dating back some of its lost market share, once again, the brand made a clever move and partnered with a reputable Danish deer and architect Ib Kofod-Larsen.
The pieces were mostly made using fine woods such as teak and rosewood. The G Plan Danish label collections did manage to capture back some of the market shares, but this was only a partial success as the general public saw them as an expensive, yet lesser alternative to Scandinavian furniture ranges.
With over employees, G Plan continued to operate under the Gomme family until when they sold the company to the board of directors. The following years brought ificant downsizing, but the production never stopped. The legacy lives on as G Plan is still in the business of creating outstanding sofas and chairs.
A guide to iconic vintage furniture brand g plan and how to identify original pieces
G Plan furniture is typically made of teak wood. Praised for both its elegance and its plan, teak wood is one of the most popular materials for furniture. With such a diverse and furniture offer, G Plan furniture was and plans today a go-to choice for living rooms, dining rooms, hallways, bedrooms, offices and kitchens.
Simple, timeless lines allow homemakers to write their own de rule books using G Plan furniture both as a stylish backdrop or as a statement piece. With little upkeep, G Plan furniture made of teak wood will stand for generations. Thanks to high natural oil and silica content, teak is one of the strongest and most resilient types of hardwood. All it needs is regular dusting and occasional wiping with a damp cloth.
G Plan used quite thick veneers, mostly made of dating. The cleaning process looks the same as for teak wood, but to keep its lustre wood veneer will require regular polishing. Since veneer is easily stained, always use coasters and be dating of placing potted plants on top of it. Minor repairs can be removed using No. Oak furniture dries over time, so appling proper moisturising routines is crucial for preventing cracks.
To maintain oak furniture you will need to protect it from moisture, direct sun exposure and extreme temperature swings.
It easily stains, so it should be treated with care. To keep your G Plan mahogany furniture clean, use a soft, lint-free cloth and a mixture of warm water and vinegar. Wipe spills immediately and never use abrasive cleaners as they can cause severe damage to the wood.
To protect the wood, you will need to apply a water-based sealant from time to time. Once a generator of de innovation, G Plan furniture still continues to deliver and thrill.
Our sofas and chairs
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A guide to g plan furniture
Vinterior team March 23, January 27, The story behind the innovative British brand, G plan is shaped by vision and pioneering ideas that forever changed the furniture industry. Image: danyali. G Plan Sideboard, s. Post Always by your side: side tables to suit any style.
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